Job Responsibilities:

✦   Design and implement solutions using Marketing Cloud Engagement (SFMC).

✦   Develop and manage dynamic, reusable email templates, multi-step customer journeys, and automation workflows.

✦   Implement personalization using AMPscript, SSJS, and SQL.

✦   Build journeys across email, SMS, push, WhatsApp, and web.

✦   Configure entry events, decision splits, and engagement tracking.

✦   Support event-driven and trigger-based campaigns.

✦   Ensure campaigns meet business goals and maximize ROI.

✦   Design and manage Data Extensions and Contact Builder data models.

✦   Perform advanced segmentation, profiling, and targeting.

✦   Ensure high-quality data selections for CRM campaigns.

✦   Work with relational data models and SQL-driven logic.

✦   Work with Data Cloud for audience segmentation and data unification.

✦   Support integration with CRM systems and external platforms.

✦   Contribute to AI-driven marketing use cases including AI-assisted content generation and send-time optimization.

✦   Implement integrations using REST/SOAP APIs.

✦   Enable seamless data exchange between Marketing Cloud, Sales/Service Cloud, and external systems.

✦   Develop end-to-end marketing workflows and participate in story refinement and requirements analysis.

✦   Write efficient and scalable code using AMPscript, SSJS, and SQL.

✦   Optimize query performance, automation runtimes, and campaign execution.

✦   Follow best practices including naming conventions, reusability, and error handling.

✦   Create technical designs, documentation, and prototypes.

✦   Work closely with architects, business analysts, and marketing stakeholders.

✦   Engage in client-facing interactions and take ownership of modules or tracks.

✦   Mentor junior developers.

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Job Requirements:

✦   6–8 years in Salesforce ecosystem.

✦   3–5+ years hands-on experience in Marketing Cloud Engagement.

✦   Experience as a Tech Lead or Senior Consultant in SFMC.

✦   Strong expertise in AMPscript, SSJS, and SQL.

✦   Deep knowledge of Journey Builder, Automation Studio, and Data Extensions.

✦   Strong understanding of data modeling, segmentation strategies, and relational databases.

✦   Experience with data architecture and campaign lifecycle management.

✦   Good understanding of HTML, CSS, and XML.

✦   Experience building responsive and dynamic email templates.

✦   Experience with APIs (REST/SOAP), event-driven architecture, and ETL pipelines.

✦   Exposure to Agentforce, Einstein AI, and Data Cloud is a plus.

✦   Strong problem-solving and analytical thinking skills.

✦   Excellent communication skills.

✦   Customer-facing capability.

✦   Ability to work in fast-paced environments.

✦   Strong ownership mindset and adaptability.

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Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.linkedin.com/jobs/search/?currentJobId=4399217378&f_TPR=r86400&keywords=salesforce&location=India&sortBy=R&start=275

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Additional Details:

✦   Flexibility, with remote and hybrid work options (country-dependent).

✦   Career advancement, with international mobility and professional development programs.

✦   Learning and development, with access to cutting-edge tools, training and industry experts.