Job Responsibilities:

✦   Design, implement, and manage end-to-end solutions using Salesforce Marketing Cloud, including email campaigns, mobile messaging, push notifications, and customer journeys.

✦   Customize and configure Marketing Cloud components (e.g., Automation Studio, Email Studio, Journey Builder, Mobile Studio, Web Studio).

✦   Ensure seamless integration of Marketing Cloud with Data Cloud and other external systems (e.g., CRM, MC Connect, third-party data sources).

✦   Leverage Salesforce Data Cloud to centralize customer data, providing a unified view for marketing activities.

✦   Implement data synchronization, data segmentation, and automation workflows to ensure accurate and real-time data availability for targeted campaigns.

✦   Collaborate with data engineering teams to design and optimize data pipelines for improved marketing analytics and reporting.

✦   Implement and maintain automated marketing workflows, ensuring timely and relevant communication with customers at every touchpoint.

✦   Build, test, and optimize campaigns to maximize ROI, track performance, and recommend improvements based on data-driven insights.

✦   Provide ongoing support, troubleshooting, and maintenance for Marketing Cloud environments.

✦   Monitor performance metrics and make data-driven decisions to optimize campaigns and workflows.

✦   Integrate Agentforce with Salesforce Marketing Cloud to provide agents with real-time customer data, personalized journey insights, and seamless cross-channel communication.

✦   Optimize the workflow for customer support agents by utilizing AI-powered recommendations and automated responses, enhancing the customer experience.

✦   Collaborate with cross-functional teams to design efficient agent workflows, reducing manual tasks and improving service delivery.

✦   Ensure that all customer interactions are logged, analyzed, and acted upon to drive actionable marketing and customer service strategies.

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Job Requirements:

✦   At least 2-4 years of hands-on experience working with Salesforce Marketing Cloud, with a deep understanding of its features and capabilities.

✦   Strong experience with Salesforce Data Cloud, including data integration, segmentation, and management.

✦   Experience with Marketing Cloud Personalization is strongly preferred.

✦   Proficiency in AMPscript, SQL, and HTML/CSS for developing dynamic content, landing Pages and email templates.

✦   Expertise in Automation Studio, Journey Builder, Email Studio, Mobile Studio, and similar Marketing Cloud tools.

✦   Solid experience with APIs, including integration of Salesforce with external systems (e.g., third-party platforms, CRMs, databases).

✦   Familiarity with other Salesforce products, such as Sales Cloud, Service Cloud, and Commerce Cloud, is a plus.

✦   Familiarity with Salesforce Agentforce tools and their integration with Marketing Cloud and Data Cloud is a plus.

✦   Minimum – Salesforce Marketing Cloud Developer Certification.

✦   Salesforce Marketing Cloud Email Specialist is a plus.

✦   Salesforce Data Cloud Consultant certification is a plus.

✦   Salesforce AI Specialist is a plus.

✦   A bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field.

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Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.linkedin.com/jobs/search/?currentJobId=4404463834&f_TPR=r86400&keywords=salesforce&location=India&sortBy=R