Job Responsibilities:

✦   Design, build, and maintain audience segments within Salesforce Data Cloud for marketing, personalization, and activation use cases.

✦   Configure and manage unified customer profiles, identity resolution rules, and Data Model Objects (DMOs).

✦   Develop and maintain Data Model Objects (DMOs), Calculated Insights, engagement metrics, and derived attributes to support advanced segmentation strategies.

✦   Activate Data Cloud audiences into Salesforce Marketing Cloud, Sales Cloud, Loyalty Cloud, and external destinations.

✦   Validate segment readiness and ensure accurate, reliable downstream campaign and journey execution.

✦   Partner with Marketing, Analytics, and Data Engineering teams to translate business requirements into scalable segmentation solutions.

✦   Monitor and improve data quality, segmentation accuracy, and identity resolution outcomes.

✦   Leverage cloud data platforms such as Snowflake, AWS, Azure, or GCP, including zero-copy data sharing where applicable.

✦   Ensure privacy, consent, and data governance standards are upheld across all segmentation and activation workflows.

✦   Support testing, measurement, and optimization of segment performance and customer engagement outcomes.

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Job Requirements:

✦   3+ years of experience with Salesforce Data Cloud and/or Salesforce Marketing Cloud.

✦   Hands-on experience with data ingestion, transformation, audience segmentation, identity resolution, and customer data modeling.

✦   Strong understanding of Salesforce Data Cloud concepts: Unified Profiles, DMOs, and activation workflows.

✦   Experience building Calculated Insights, aggregations, and behavioral metrics.

✦   Solid understanding of customer data platforms (CDPs), master data management concepts and omnichannel marketing principles.

✦   Strong analytical skills with attention to data validation, quality, and reliability.

✦   Experience with Salesforce SQL.

✦   Salesforce Data Cloud Consultant and/or Marketing Cloud certifications.

✦   Experience implementing end-to-end Data Cloud solutions (ingestion, resolution, activation).

✦   Ability to explain how unified customer profiles are created and leveraged.

✦   Knowledge of integrating Salesforce Data Cloud with Databricks or other enterprise data platforms.

✦   Exposure to Loyalty, Personalization, or real-time marketing use cases.

✦   Familiarity with consent management, privacy frameworks, and customer identity best practices.

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Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.linkedin.com/jobs/search/?currentJobId=4409706424&f_TPR=r86400&geoId=103644278&keywords=salesforce&sortBy=R&start=225

✦   Job Application Deadline: 01/07/2026

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Additional Details:

✦   Paid Family Care for parents and caregivers for 12 weeks or more.

✦   Monetary assistance and support for Adoption, Surrogacy and Fertility.

✦   Monetary assistance and support for pet adoption.

✦   Employee Assistance Programs and Health/Wellness/Comfort reimbursements.

✦   Tuition Assistance.

✦   Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.

✦   Flexible working arrangements.

✦   ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year.

✦   Medical coverage, dental, vision, disability, 401k, and paid time off.