Job Responsibilities:

✦   Own the end to end loyalty architecture for a credit union context: define the target state and incremental roadmap aligned to business OKRs (adoption, active members, redemption %, partner earn).

✦   Design loyalty programs (tiers, point economics, earn/burn rules, multipliers, partner catalogs, expirations), ensuring financial liability modeling and reconciliation with Finance.

✦   Model the member 360: map Loyalty Member to FSC Person/Household, unify identity across online banking, mobile, and contact center; establish golden keys and consent alignment.

✦   Integrate with core and partners: orchestrate accrual events from card/core systems, build redemption APIs and POS integrations, and manage partner onboarding (data contracts, SLAs).

✦   Enable digital channels: craft Experience Cloud components and mobile friendly loyalty UI; define push/email/SMS journeys via Marketing Cloud/Engagement and Data Cloud segments.

✦   Govern data & privacy: implement role based access, consent capture, data retention, and secure sharing for rewards history and behavioral data.

✦   Operationalize the platform: establish monitoring, alerts, and playbooks for accrual failures, duplicate redemptions, balance mismatches, and partner outage handling.

✦   Lead delivery: produce Solution/Sequence diagrams, integration specs, data contracts, and test strategies; guide Admins/Developers/QA; conduct design reviews and readiness checks.

✦   Stakeholder engagement: collaborate with Product, Marketing, Member Services, Risk/Compliance, and Legal to ensure compliant experiences and successful partner campaigns.

Job Requirements:

✦   Deep expertise in Salesforce Loyalty Cloud: program design (tiers, currencies, accrual/redemption rules, member profiling), benefit catalogs, promotions, vouchers, points expiration, partner programs, and liability tracking.

✦   Salesforce Core & Clouds: Sales and Service Clouds.

✦   FSC data model alignment (Persons, Households/Relationships, Financial Accounts, Card/Loan objects) to loyalty member profiles and segments.

✦   Experience Cloud member portal/app surfacing loyalty dashboards, status, offers, and rewards history.

✦   Marketing Cloud/Engagement + Personalization (Interaction Studio) or Data Cloud for segmentation, decisioning, and triggered journeys (earn/burn confirmations, targeted cross sell).

✦   Service Cloud case flows for points disputes, manual adjustments, partner redemptions, and loyalty SLAs.

✦   Mobile & Web: designing mobile ready loyalty experiences (in app wallets, push, deep links, QR/barcode redemption, Apple/Google Wallet passes), and API first components for web/mWeb.

✦   Real time and batch integrations with core banking, cards, merchant partners, and payment rails.

✦   Event driven patterns (Platform Events/Change Data Capture), MDM/Golden Member, and Data Cloud harmonization.

✦   Offer decisioning via rules engines (Flow, Apex, Decision Tables) and/or external decisioning platforms.

✦   SSO/OAuth, consent & preference management, audit trails, data residency, encryption at rest/in transit, PII minimization, SOC2 aligned controls.

✦   App Store privacy manifests and secure mobile SDK usage for loyalty features.

✦   Reference architecture for Loyalty Cloud + FSC + Experience Cloud + Marketing/Data Cloud, including environments, release strategy, and non-prod data hygiene.

✦   Solution design: ERD extensions, sharing model, multi-currency, record triggered automation vs. Apex, error handling, resiliency.

✦   Scalability & Observability: async processing (Platform Events/Queueables/Batch), telemetry (Event Monitoring, logs), and performance budgets for high volume accrual/redemption.

✦   Automation & DevOps: Git based branching, SFDX, unlocked packages, scratch orgs, CI/CD (GitHub Actions/Azure DevOps/Jenkins), static code analysis, test automation coverage targets.

Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.linkedin.com/jobs/search/?currentJobId=4399388975&f_TPR=r86400&keywords=salesforce&location=India&sortBy=R&start=25