Job Responsibilities:

✦   Lead Flow Optimization: Define requirements for lead intake, scoring, and automated routing to ensure a seamless transition from Marketing to Sales.

✦   Conversion Mapping: Document the functional logic for converting Leads to Accounts, Contacts, and Opportunities, including custom field mapping and validation rules.

✦   Campaign Attribution: Partner with Marketing to ensure Salesforce architecture supports accurate ROI tracking and campaign influence reporting.

✦   Discovery: Lead workshops to capture business pain points and translate them into Epics and User Stories with rigorous Acceptance Criteria.

✦   Process Mapping: Use Lucidchart to build As-Is and To-Be flows to identify bottlenecks in the sales motion.

✦   Delivery Artifacts: Own the Business Design Documents (BDDs) and ensure a clear Definition of Ready before developers begin a sprint.

✦   Technical Liaison: Partner with Salesforce Architects to validate that technical designs meet the original business intent.

✦   Agile Execution: Participate in Sprint Planning, Backlog Refinement, and Retrospectives.

✦   UAT Leadership: Create end-to-end test scenarios, coordinate business sign-off, and manage defect triage.

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Job Requirements:

✦   Experience: 5+ years as a Business Analyst, with 3+ years dedicated to the Salesforce ecosystem.

✦   Domain Expertise: Proven experience in Marketing Operations or Sales Ops, specifically managing lead-to-appointment or lead-to-opportunity workflows.

✦   Tools: Expert level in Jira, Confluence, and Lucidchart.

✦   Certifications: Salesforce Certified Business Analyst or Administrator is required. Sales Cloud Consultant is a plus.

✦   Communication: Exceptional English verbal and written skills; ability to influence stakeholders in the US (PST) and India (IST).

✦   Agile Fluency: Deep understanding of Scrum methodologies and the ability to manage a groomed backlog.

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Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.linkedin.com/jobs/search/?currentJobId=4403350571&f_TPR=r86400&keywords=salesforce&location=India&sortBy=R&start=125