Job Responsibilities:

✦   Developing and implementing integrated marketing automation solutions, including complex customer journeys using Journey Builder and automated workflows via Automation Studio. This involves configuring triggers, designing email content, and personalizing experiences.

✦   Ensuring data integrity by creating, managing, and optimizing Data Extensions, audience segments, and data flows. Writing SQL queries to populate data extensions and supporting data analysis and reporting to identify areas for campaign improvement.

✦   Building custom integrations between Salesforce Marketing Cloud and various external systems using REST and SOAP APIs.

✦   Designing, developing, and deploying responsive, dynamic, and personalized email templates and landing pages using HTML, CSS, and AMPscript.

✦   Monitoring and analyzing campaign performance metrics, providing insights, and offering recommendations for optimization. Troubleshooting technical errors, performing A/B testing, and implementing best practices.

✦   Staying up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends.

Job Requirements:

✦   Minimum of 3+ years of hands-on experience in Salesforce Marketing Cloud development and implementation.

✦   Proven expertise in Salesforce Marketing Cloud modules such as Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Data Extensions.

✦   Strong proficiency in AMPscript, SQL, HTML/CSS, and JavaScript (including SSJS).

✦   Experience with API integrations (REST, SOAP).

✦   Strong understanding of data modeling, data configuration, segmentation, and audience management.

✦   Deep understanding of marketing automation principles and email marketing best practices.

✦   Excellent problem-solving, analytical, and critical-thinking skills.

✦   Ability to work collaboratively in a fast-paced team environment.

✦   Bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field (good to have).

✦   Familiarity with other Salesforce Clouds and additional programming languages like Python or Apex (preferred).

Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.linkedin.com/jobs/search/?currentJobId=4397761882&f_TPR=r86400&keywords=salesforce&location=India&sortBy=R&start=50

Additional Details:

✦   4 days office / 1 day remote @ Chennai.

✦   Immediate Joiner / Serving Notice Period.