Job Responsibilities:

✦   Work with business and marketing stakeholders to gather and document requirements.

✦   Translate marketing use cases into SFMC solutions (Journeys, Automations, Data Models).

✦   Design customer lifecycle journeys (welcome, nurture, transactional, re-engagement).

✦   Support campaign planning, execution, testing, and optimization.

✦   Ensure compliance with consent, opt-in, unsubscribe, and data privacy requirements.

✦   Configure and manage Email Studio, Mobile Studio, Journey Builder, Contact Builder, Automation Studio.

✦   Build and optimize Journeys, Email Templates, WhatsApp and SMS Templates, Automations.

✦   Design data models using Contact Builder, Data Extensions, and relationships.

✦   Write and optimize SQL queries for segmentation and data transformations.

✦   Develop dynamic email content using AMPScript, SSJS, and HTML/CSS.

✦   Set up and monitor Automations (file drops, imports, query activities).

✦   Implement and support integration with Salesforce CRM or external systems via APIs or applicable connectors.

✦   Manage IP Warm-up, Send Classifications, Sender Profiles, and Publication Lists.

✦   Troubleshoot data, journey, and deliverability issues.

Job Requirements:

✦   Strong hands-on experience with Salesforce Marketing Cloud.

✦   Expertise in Journey Builder, Automation Studio, and Email Studio.

✦   Proficiency in SQL, AMPScript, SSJS, and HTML/CSS.

✦   Experience with Contact Builder and data modeling.

✦   Understanding of email deliverability best practices.

✦   Experience working in Agile or sprint-based delivery models.

✦   Minimum 3 years in Salesforce.

✦   Experience with REST/SOAP APIs.

✦   Exposure to WhatsApp, SMS, or Mobile Connect.

✦   Knowledge of SFMC CRM integration.

✦   Familiarity with Einstein features (Send Time Optimization, Engagement Scoring).

✦   Salesforce Marketing Cloud Engagement Admin certification preferred.

✦   Salesforce Marketing Cloud Engagement Consultant certification preferred.

✦   Salesforce Marketing Cloud Engagement Developer certification preferred.

Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.naukri.com/job-listings-salesforce-marketing-cloud-consultant-saasworx-noida-3-to-8-years-090426924574?src=jobsearchDesk&sid=17758050550028413_2&xp=20&px=3