Job Responsibilities:

✦   Gather and document marketing and business requirements from stakeholders.

✦   Translate marketing use cases into Salesforce Marketing Cloud solutions including journeys, automations, and data models.

✦   Design and implement customer lifecycle journeys such as welcome, nurture, transactional, and re-engagement campaigns.

✦   Support campaign planning, execution, testing, and optimization.

✦   Ensure compliance with consent, opt-in, unsubscribe, and data privacy regulations.

✦   Configure and manage Email Studio, Mobile Studio, Journey Builder, Contact Builder, and Automation Studio.

✦   Build and optimize journeys, email templates, WhatsApp/SMS templates, and automations.

✦   Design data models using Contact Builder and Data Extensions.

✦   Write and optimize SQL queries for segmentation and transformations.

✦   Develop dynamic content using AMPScript, SSJS, and HTML/CSS.

✦   Set up and monitor automations including file imports, query activities, and scheduled jobs.

✦   Integrate Salesforce Marketing Cloud with CRM and external systems using APIs and connectors.

✦   Manage deliverability components such as IP warm-up, sender profiles, and publication lists.

✦   Troubleshoot journey, data, and email deliverability issues.

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Job Requirements:

✦   3-7 years of experience in Salesforce Marketing Cloud.

✦   Strong knowledge of Journey Builder, Automation Studio, Email Studio, and Contact Builder.

✦   Experience in SQL for segmentation and data transformations.

✦   Hands-on experience with AMPScript, SSJS, HTML, and CSS.

✦   Experience integrating Marketing Cloud with Salesforce CRM or external systems via APIs.

✦   Understanding of email deliverability and marketing compliance (GDPR, consent management).

✦   Ability to design and manage customer lifecycle journeys.

✦   Strong analytical and problem-solving skills.

✦   B.Tech/B.E. or equivalent degree required.

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Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.naukri.com/job-listings-salesforce-marketing-cloud-consultant-saasworx-noida-3-to-7-years-210426910035?src=jobsearchDesk&sid=17768195864055711_2&xp=15&px=3