Job Responsibilities:

✦   Manage and support Pardot automations, engagement programs, and nurture campaigns.

✦   Ensure smooth integration between Pardot and Salesforce CRM, including lead creation and routing.

✦   Collaborate with sales and marketing stakeholders to align campaign strategies and business goals.

✦   Monitor, analyze, and optimize campaign performance with actionable insights.

✦   Maintain data integrity, segmentation, and hygiene across Pardot and Salesforce.

✦   Identify and minimize duplicate leads and contacts.

✦   Develop and optimize lead scoring models and prospect grading frameworks.

✦   Support and execute bi-annual NPS (Net Promoter Score) campaigns as per defined criteria.

✦   Ensure adherence to data privacy regulations and marketing best practices.

✦   Troubleshoot issues related to campaigns, automation, and integrations.

Job Requirements:

✦   4+ years of experience with Salesforce Marketing Cloud (Pardot / Account Engagement).

✦   Strong understanding of marketing automation and CRM integrations.

✦   Hands-on experience with lead lifecycle management and campaign execution.

✦   Proficiency in HTML/CSS for email templates and landing pages.

✦   Strong analytical, problem-solving, and communication skills.

✦   Experience working with data segmentation and reporting.

✦   Preferred: Salesforce certifications (Pardot Specialist / Consultant), experience with campaign performance analytics and reporting tools, familiarity with B2B marketing strategies and funnel optimization, knowledge of data compliance frameworks (GDPR, CAN-SPAM, etc.).

Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.naukri.com/job-listings-salesforce-marketing-cloud-pardot-specialist-experis-hyderabad-pune-bengaluru-7-to-12-years-040426010823?src=jobsearchDesk&sid=17755471344631118_2&xp=19&px=5