Job Responsibilities:

✦   Manage and support Pardot automations, engagement programs, and nurture campaigns. Ensure smooth integration between Pardot and Salesforce CRM, including lead creation and routing. Collaborate with sales and marketing stakeholders to align campaign strategies and business goals. Monitor, analyze, and optimize campaign performance with actionable insights. Maintain data integrity, segmentation, and hygiene across Pardot and Salesforce. Identify and minimize duplicate leads and contacts. Develop and optimize lead scoring models and prospect grading frameworks. Support and execute bi-annual NPS campaigns. Ensure adherence to data privacy regulations and marketing best practices. Troubleshoot issues related to campaigns, automation, and integrations.

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Job Requirements:

✦   4+ years of experience with Salesforce Marketing Cloud (Pardot / Account Engagement). Strong understanding of marketing automation and CRM integrations. Hands-on experience with lead lifecycle management and campaign execution. Proficiency in HTML and CSS for email templates and landing pages. Strong analytical, problem-solving, and communication skills. Experience with data segmentation and reporting. Salesforce certifications such as Pardot Specialist or Consultant preferred. Experience with campaign performance analytics and reporting tools. Familiarity with B2B marketing strategies and funnel optimization. Knowledge of data compliance frameworks such as GDPR and CAN-SPAM.

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Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.naukri.com/job-listings-salesforce-marketing-cloud-pardot-specialist-experis-hyderabad-pune-bengaluru-7-to-12-years-040426010823?src=jobsearchDesk&sid=17761511507325785_3&xp=18&px=4