Job Responsibilities:

✦   Perform end-to-end testing of Salesforce Marketing Cloud journeys and campaigns.

✦   Validate journey configurations including entry sources, decision splits, wait activities, and triggers.

✦   Test email and push notification triggers to ensure correct campaign execution.

✦   Validate email templates for personalization, dynamic content, and correct rendering.

✦   Verify links, images, CTAs, and subscriber personalization strings.

✦   Ensure templates meet campaign requirements and quality standards.

✦   Test SQL queries used for audience segmentation.

✦   Validate Automation Studio workflows including data imports, extracts, and scheduled automations.

✦   Ensure automations execute correctly without errors or data inconsistencies.

✦   Validate data flow between Salesforce Data Cloud and Marketing Cloud.

✦   Ensure correct data mapping and synchronization between systems.

✦   Verify campaign audience data and segmentation accuracy in Data Extensions.

✦   Validate engagement tracking metrics such as email sends, opens, clicks, and push engagement.

✦   Test engagement scoring logic and ensure correct tracking of campaign performance.

✦   Identify, document, and track issues in journeys, emails, automations, and data flows.

✦   Work closely with developers, marketing teams, and campaign managers to resolve defects.

✦   Perform regression testing after fixes to ensure stability.

✦   Support campaign launch activities and post-deployment validation.

✦   Provide hypercare support after campaign go-live.

✦   Coordinate handover to Support Operations/Monitoring teams (SOM) after successful deployment.

Job Requirements:

✦   Experience with Salesforce Marketing Cloud (SFMC).

✦   Knowledge of Journey Builder, Automation Studio, and Email Studio.

✦   Strong understanding of SQL for audience segmentation and data validation.

✦   Experience with campaign testing and marketing automation QA.

✦   Knowledge of data validation, data extensions, and subscriber data management.

Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.naukri.com/job-listings-salesforce-marketing-cloud-quality-analyst-zensar-technologies-pune-bengaluru-3-to-7-years-060426501493?src=jobsearchDesk&sid=17755463611663377_1&xp=12&px=2