Job Responsibilities:

✦   Create and maintain marketing automations, end-to-end customer journeys, and campaign building using Automation Builder, Journey Builder, and Message Centre.

✦   Configure cross-channel campaigns including email, direct mail, SMS, mobile push, call centre, and web.

✦   Analyze business requirements and map them to technical flows.

✦   Integrate with CRM platforms like Salesforce Sales/Service Cloud and other external sources.

✦   Integrate with web analytics tools like Google Analytics and configure reports.

✦   Perform administrator functions such as business unit setup, user and role management, and account configurations.

✦   Develop and maintain responsive layout templates and personalized email templates.

✦   Set up data models using lists, groups, and data extensions.

✦   Manage opt-in/opt-out processes using public lists and publication lists.

✦   Configure emails, SMS, push, and other messaging channels for cross-channel journeys.

Job Requirements:

✦   5.5 to 12 years of experience.

✦   Strong knowledge of marketing domain processes using Salesforce Marketing Cloud.

✦   Understanding of digital marketing processes including cross-channel marketing, campaign orchestration, real-time interaction, and customer journeys.

✦   Experience in Automation Studio, Journey Builder, Email Studio, Mobile Studio, and Web Studio.

✦   Knowledge of HTML, AMP Script, and SSJS.

✦   Strong SQL skills.

✦   Understanding of modules like Personalization, Data Cloud, Einstein, and Datorama.

✦   Experience with CAN-SPAM and email regulatory compliance.

✦   Experience in API integrations and CRM integrations.

✦   Excellent communication skills.

✦   Certification in SFMC Email Specialist and Developer is mandatory.

Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.linkedin.com/jobs/search/?currentJobId=4387131724&f_TPR=r86400&keywords=salesforce&location=India&sortBy=R&start=225