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Salesforce Marketing Cloud (SFMC) Marketing Automation Specialist
Job Description

Job Responsibilities:

✦   Design, develop, and execute email and SMS campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Automation Studio).

✦   Build and manage customer journeys, Data Cloud audiences, and Data Extensions.

✦   Develop personalized marketing experiences using AMPScript, SQL, SSJS, and AI-driven capabilities.

✦   Configure and optimize Automation Studio workflows and campaign automation processes.

✦   Create and implement A/B testing frameworks to improve engagement and conversion.

✦   Monitor campaign performance, deliverability, inbox placement, and engagement KPIs.

✦   Perform end-to-end QA testing across campaigns, data integrations, automations, and platform features.

✦   Collaborate with Marketing, Creative, Analytics, IT, Compliance, and external partners.

✦   Support onboarding and integration of newly acquired brands into Salesforce Marketing Cloud.

✦   Develop documentation, playbooks, and training materials.

✦   Ensure compliance with HIPAA, GDPR, CAN-SPAM, and accessibility standards.

✦   Evaluate and implement AI/ML capabilities in marketing technologies.

Job Requirements:

✦   Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems, or related field.

✦   5+ years of Salesforce Marketing Cloud experience.

✦   Experience with Email Studio, Journey Builder, Automation Studio, Mobile Studio, Data Extensions, Audience Segmentation.

✦   Proficiency in AMPScript, SQL, and Server-Side JavaScript (SSJS).

✦   Experience building multi-channel marketing campaigns.

✦   Strong understanding of email marketing best practices, deliverability, and analytics.

✦   Excellent communication and stakeholder management skills.

✦   Salesforce Marketing Cloud Email Specialist Certification required.

✦   Preferred certifications include Marketing Cloud Consultant, Developer, Data Cloud, and AI Associate.

✦   Experience in regulated industries such as Healthcare, Life Sciences, or Insurance preferred.

Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.linkedin.com/jobs/search/?currentJobId=4423990015&f_TPR=r86400&geoId=103644278&keywords=salesforce&sortBy=R&start=200

Additional Details:

✦   Contract role open to authorized candidates eligible to work in the United States.

✦   Experience with APIs, external data workflows, and marketing technology ecosystems preferred.

✦   Familiarity with deliverability tools like Everest, Return Path, and 250ok is a plus.

✦   Experience supporting mergers, acquisitions, and brand integrations preferred.

Job Overview
Job ID

Job-6541

Min YOE

5

Max YOE

N/A

Salary

N/A

Job Application Type

Link

Job Expires On

2026-06-18

Employer
Employer Name

Jobs via Dice

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Job details on MacuinJob may be extracted, structured, reformatted, summarized, or enhanced using AI to improve clarity and consistency. Please verify important information from the job source before applying.

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