Job Responsibilities:

✦   Configure and manage MCAE campaigns, Engagement Studio journeys, and automation workflows.

✦   Design and implement lead nurturing journeys, lifecycle marketing programs, and automation frameworks.

✦   Configure automation rules, dynamic lists, segmentation logic, suppression lists, and campaign triggers.

✦   Maintain campaign hierarchies, folder structures, and reusable templates.

✦   Analyze and optimize journey logic, branching conditions, and campaign timing.

✦   Improve segmentation strategies, lifecycle programs, and targeting logic.

✦   Identify opportunities to increase engagement rates, improve campaign performance, and enhance automation efficiency.

✦   Collaborate with Data Cloud teams for audience activation from Data360.

✦   Ensure alignment between Data Cloud segments, MCAE dynamic lists, and automation workflows.

✦   Validate audience targeting accuracy and segment-to-campaign activation.

✦   Configure scoring models, grading frameworks, lifecycle automation rules, form handlers, landing pages, and campaign assets.

✦   Monitor and troubleshoot automation issues, segmentation errors, and campaign failures.

✦   Ensure best practices for IP warming, sender reputation, suppression management, and bounce handling.

✦   Enforce naming conventions, campaign governance standards, and architecture guidelines.

✦   Recommend improvements in automation frameworks, segmentation strategies, and journey design patterns.

✦   Collaborate with marketing, architecture, and technical teams to enhance platform utilization.

Job Requirements:

✦   4–8 years of experience.

✦   Strong hands-on experience with Salesforce Marketing Cloud Account Engagement (MCAE / Pardot).

✦   Expertise in Engagement Studio, automation rules, dynamic lists, and campaign structures.

✦   Experience building lead nurture programs and lifecycle marketing frameworks.

✦   Understanding of Data Cloud (Data360) including audience segmentation and activation workflows.

✦   Experience in data-driven targeting and campaign personalization.

✦   Experience configuring scoring models, lifecycle automation, and campaign workflows.

✦   Strong understanding of email deliverability, IP reputation, and suppression logic.

✦   Ability to troubleshoot automation and segmentation issues.

✦   Strong analytical mindset for campaign performance evaluation and optimization.

✦   Ability to collaborate with marketing stakeholders, campaign operations teams, and technical teams.

✦   Salesforce Marketing Cloud Account Engagement Specialist certification required.

✦   Salesforce Data Cloud Consultant and Salesforce Marketing Cloud Administrator/Consultant certifications preferred.

Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.linkedin.com/jobs/search/?currentJobId=4395441266&f_TPR=r86400&keywords=salesforce&location=India&sortBy=R&start=50