Job Responsibilities:

✦   Design and implement Salesforce Customer Data Platform (CDP) solutions to unify customer data and enable personalized marketing at scale.

✦   Develop data models using Data Streams, Data Bundles, and Identity Resolution rules.

✦   Build and maintain customer profiles, segmentation frameworks, and real-time audience activation.

✦   Integrate CDP with Salesforce Marketing Cloud, Service Cloud, Commerce Cloud, and external data sources.

✦   Ensure data quality, governance, and compliance with organizational and regulatory standards such as GDPR and privacy policies.

✦   Enable cross-cloud personalization using unified customer data for journeys, campaigns, and analytics.

✦   Collaborate with marketing and data teams to translate business requirements into scalable technical solutions.

✦   Monitor platform performance, troubleshoot issues, and optimize workflows and segmentation logic.

✦   Support data strategy initiatives including ingestion pipelines, identity stitching, and consent management.

​

Job Requirements:

✦   Strong understanding of Salesforce Marketing Cloud and Salesforce CDP architecture, capabilities, and best practices.

✦   Experience with Data Ingestion, Data Streams, Identity Resolution, Calculated Insights, Unified Profiles, and Activation Targets.

✦   Hands-on experience with Contact Builder, Journey Builder, Audience Builder, Automations, and data relationships.

✦   Experience with ETL/ELT processes, API integrations (REST/SOAP), and real-time or batch data ingestion.

✦   Strong SQL skills for segmentation, data transformations, and troubleshooting in SFMC.

✦   Understanding of data governance, consent management, retention policies, and compliance frameworks like GDPR and CCPA.

✦   Ability to analyze complex datasets and convert them into actionable marketing insights.

✦   Strong communication skills and ability to work with cross-functional teams.

✦   Salesforce certifications (Marketing Cloud Administrator, CDP Specialist, Marketing Cloud Consultant) are a plus.

​

Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.naukri.com/job-listings-sfmc-cdp-developer-capgemini-technology-services-india-limited-bengaluru-3-to-7-years-210426911569?src=jobsearchDesk&sid=17768195864055711_11&xp=5&px=12

​

Additional Details:

✦   Career growth with internal opportunities within Capgemini group.

✦   Personalized career guidance from leadership.

✦   Wellness benefits including health checks, telemedicine, insurance top-ups, elder care, partner coverage, and new parent support via flexible work.

✦   Opportunity to work on cutting-edge technology projects in engineering and digital transformation.

✦   Exposure to industry-leading clients and societal/environmental impact solutions.