Job Responsibilities:

✦   Build, manage, and optimize Salesforce Marketing Cloud Journeys, including automated drip campaigns for prospective homebuyers.

✦   Develop and execute email, SMS, and multi-channel marketing campaigns using Marketing Cloud tools such as Journey Builder, Automation Studio, and Email Studio.

✦   Segment audiences based on buyer behavior, demographics, and sales funnel stage to deliver personalized messaging.

✦   Collaborate with sales teams to align marketing automation with lead management workflows in Salesforce CRM.

✦   Monitor campaign performance, analyze data, and provide insights to improve conversion rates and engagement.

✦   Maintain data hygiene and ensure accurate syncing between Salesforce CRM and Marketing Cloud.

✦   Create A/B tests, optimize messaging, and refine customer journeys based on performance metrics.

✦   Support marketing strategies to attract and nurture potential homebuyers across digital channels.

✦   Ensure compliance with email regulations and data privacy standards.

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Job Requirements:

✦   2+ years of experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio).

✦   Strong understanding of Salesforce CRM, lead management, and customer lifecycle marketing.

✦   Experience creating drip campaigns, automated journeys, and segmentation strategies.

✦   Ability to analyze marketing data and translate insights into actionable improvements.

✦   Experience in real estate, homebuilding, or similar consumer industries is a plus.

✦   Strong communication and cross-functional collaboration skills.

✦   Salesforce certifications (Marketing Cloud Email Specialist, Marketing Cloud Administrator, etc.) are a plus.

✦   Knowledge of HTML/CSS for email template editing.

✦   Experience with SMS marketing tools within Marketing Cloud.

✦   Ability to manage multiple projects in a fast-paced environment.

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Job Application:

✦   Job Application Type: Link

​      Job Application Link: https://www.linkedin.com/jobs/search/?currentJobId=4433295371&f_TPR=r86400&geoId=103644278&keywords=salesforce&sortBy=R

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Additional Details:

✦   On-site role in Dallas, TX. Compensation range: $70K–$100K per year. Collaborative work environment with focus on marketing automation and lead generation. Opportunity to work in real estate/homebuilding industry.